For brands · verified results
Before & afters you can actually run.
Your customers record their first 30 days with your product inside the VISUMOF guide camera — same angle, same light, no filters, no edits, time-stamped on the device. You license the series you want. Every one ships with a public proof page and the disclosures the FTC now expects next to a result.
How it works
Send one link
Put your campaign link in the post-purchase email, the box insert or your community. Customers who already use your product opt in. No app to install — it runs in Safari.
They record, we verify
Day 0, 7, 14 and 30. The guide camera checks angle, light and distance on the phone before each shot, so the four sessions match. Nothing is retouched, and the photos stay in the customer's private vault.
You license what you want
Pick the series that tell your story. You pay the customer's recording fee and a license — Spotlight, Perpetual or Exclusive — and download the pack: assets, proof page link, disclosure text.
The proof page
Every licensed series gets a public page you can link from the ad itself. A shopper who doubts the photo taps once and sees how it was made.
- Recorded
- In the VISUMOF guide camera, on the customer's own phone
- Sessions
- 4 · Day 0, 7, 14, 30 · Oct 2 – Nov 1, 2026
- Edits
- None. Saved exactly as taken.
- Same-conditions check
- 11 of 12 shots passed angle, light and distance gates
- Products in frame
- Declared by the customer at Day 0
- Customer
- Compensated for recording · keeps the originals
- License
- Spotlight · 12 months · ends Nov 1, 2027 · non-exclusive
- Typical results
- Shown once 100 customers of this brand have recorded
Why now
- The FTC's Consumer Review Rule took effect on October 21, 2024. A review or testimonial must come from a real person who actually used the product, and the business is liable if it should have known otherwise. Civil penalties run to $53,088 per violation; the first warning letters went out in December 2025.
- “Results not typical” no longer works. Under the 2023 Endorsement Guides, an ad that shows an unusual result has to say what customers can generally expect. Almost no brand has that number for its own customers. We will.
- Shoppers assume the photo is fake. In a Statista-reported survey, 67% of consumers expect brands to disclose when AI made a product image. A real result now needs proof attached, not a caption.
Compliance is built in, not bolted on
- The recording fee is paid for the 30 days, whatever the result. Nobody is paid for a good outcome.
- Every asset carries its disclosure text: compensated, recorded on VISUMOF, time between photos, products in frame.
- You choose which series to license. You cannot remove or hide the ones you don't. The customer owns the originals.
- Licenses are written, dated and scoped. Copyright stays with the customer; what you buy is the right to use.
Three licenses
Spotlight
12 months · non-exclusive
Your site, email, paid social and ads in named channels.
Perpetual
No end date · non-exclusive
Same channels, no renewal.
Exclusive
12 months · category-exclusive
No competing brand may license the same series while it runs.
Pilot pricing: from $250 per licensed 30-day series, the customer's recording fee included. Our platform fee is waived for the first three brands.
What we take — and what we don't
Only change over time. If your customers see a visible difference inside 30–90 days, you fit. We do not do product shots, outfit photos or lifestyle imagery — there are good tools for that already.
After your first 100 series
Your Typical Results report
Once 100 of your customers have recorded, you get the number the Endorsement Guides ask for: what your customers generally see at day 30, measured the same way on every phone. It goes under every before & after you run, and it is yours alone.
Pilot · three brands · 20 customers each
Request a pilot
Tell us what your customers see and when. The founder — a Seoul aesthetic physician with 15+ years of before & afters — reads every request and replies within three days.
Stored privately, readable by the founder only, deleted on request. Korean brands selling in the US: the founder is in Seoul — write in Korean if you prefer. See privacy.
Rather write first? brands@visumof.com.